Connecting communities through cultural programming,
urban interventions and active engagement.
Client: Southern California Association of Governments (SCAG)
Project Time Frame: 2015 - 2016
Event Dates: 6 Temporary Tactical Urbanism Demonstrations in 2016
The Go Human Tactical Urbanism project is an ongoing series of regional community outreach events initiated by the Southern California Association of Governments (SCAG) to promote the use of human-powered transportation and make streets safer for everyone. As part of a larger education and awareness campaign, these outreach events brought to life temporary build-outs to demonstrate the future plans of streets and public spaces in various cities. The fun, family-friendly community festivals created a real-time educational opportunity to elicit feedback from a diverse and large group of stakeholders.
Alongside a larger consulting team, Community Arts Resources (CARS) provided community outreach and engagement and event programming and production services for the Go Human Tactical Urbanism Event Series. Working closely with project manager, Estalano LeSar Perez Advisors (ELP), urban design firm, Kounkuey Design Initiative (KDI) and graphic designer, Designed by Colleen, the consultant team has produced five successful events that demonstrate varying levels of “complete streets” demonstrations. These demonstration events range from one block to over a mile of temporary protected bike lanes, showcasing crosswalk enhancements, parklets, and enhanced way finding and signage. By replacing the typical community planning meeting presentations with a real-life simulation of proposed infrastructure, the public is able to experience and engage with these improvements in real time, and understand their physical implications on their streets and public spaces.
CARS has led marketing efforts for each event through a variety of traditional, online and social media channels using creative, attractive and readable graphic outreach materials and branding.
In addition, CARS has created and implemented a series of interactive creative feedback strategies at each event. By using methods such as art workshops, interactive mapping exercises, surveys, film footage and interviews and photo documentation, the team is able to gather an abundance
Boyle Heights Beat
The Desert Review
The Desert Sun
The Orange County Register
Fontana Herald News